The Effects of Regicide in Hamlet - 906 Words

In many cases, the government often reflects on how the country fares. A free democracy has a better quality of life that a totalitarian regime. When a tyrant seizes power, the people resent him and fight, taking away that power, and plunging the country into anarchy. In Shakespeare’s Hamlet, a manipulative politician named Claudius kills his brother, King Hamlet, to ascend to the throne. This evil disrupts the natural order of the monarchy and spreads through the country. In the end, chaos, corruption and rot is the result of the murder of the Danish king by Claudius, which ultimately causes the downfall of Hamlet, the Royal Family, and Denmark. Prince Hamlet, son of the dead king and nephew of the usurper, is a popular and well-regarded†¦show more content†¦His reputation in the eyes of the audience declines further, when he orders the death of the unaware spies who were his childhood friends, and explains his attack to Polonius’ son as a product of his false madness: â€Å"Hamlet is of the faction that is wronged; / His madness is poor Hamlet’s enemy.† (V.ii.252-253) The wretched circumstances that Claudius introduces corrupt the noble and loved prince into an apathetic misogynist. Claudius’ actions also cause chaos in the Royal Family. King Hamlet is regarded as a â€Å"valiant† (I.i.96) and â€Å"esteemed† (I.i.97) warrior who defeated Fortinbras and conquered Norway. He is â€Å"Hyperion to a satyr,† (I.ii.144) when compared to Claudius. Claudius is seen as an â€Å"adulterate beast† (I.v.49) whose drinking makes other nations see Denmark as full of â€Å"drunkards† (I.iv.21). His skills lie in deception and manipulation, rather than ruling a country. He is foolish in letting young Fortinbras pass through after nearly attacking Denmark, and is weak when faced with danger. Following the death of Polonius, his first thought is â€Å"it had been so with us had we been there.† (IV.i.14) Also, his reliance on others, like Laertes, Polonius, Rosencrantz, and Guildenstern, is shown when Hamlet attacks: â€Å"O, yet defend me, friends!† (V.ii.355) His thirst for power is so great he cannot give up the queen and throne, even when his guilt is strong. This queen is also corrupted, as she was â€Å"seeming virtuous† (I.v.53) but loses allShow MoreRelated The Character of Claudius in Shakespeares Hamlet Essay805 Words   |  4 PagesThe Character of Claudius in Hamlet As a supporting character in Shakespeare’s play, Hamlet, Claudius is not developed to his full potential. His primary role in the play is to initiate Hamlets confusion and anger, and his subsequent search for truth and lifes meaning. But Claudius is certainly not a static character. While Claudius’ qualities are not as thoroughly explored as Hamlets,   the treacherous King of Denmark is a complete character. When we first see Claudius, he strikes usRead MoreHamlet As A Jealous Of Claudius1417 Words   |  6 PagesOn William Shakespeare’s Hamlet, after the assassination of his father, Hamlet thinks he is living in a world full of corruption and deceit, where everything is falling apart and everyone is against him. An imminent, exaggerated, and passionate love for his mother is his main feature. 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It is more like King Lear (1605-1606), where destructive action flows from the central premise of the division of the kingdom. Yet Macbeth differs from that play, too, in that it does not raise the monumental, cosmic questions of good and evil in nature (Shakespeare, 1992). Instead it explores the moral and ps ychological effects of evil in the life of one man. For all the powerRead More The Relationship between Hamlet and the Bible. Essay2412 Words   |  10 PagesThe Relationship between Hamlet and the Bible.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It may appear that anything could be twisted into a typological pattern. Such interpretations appear to suffer from the structuralist faults of skating too lightly over actual texts, ignoring details that cannot be forced into a preconceived mold, and robbing narratives of their concrete shapes through abstraction. 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Hamlet, like many of Shakespeares plays has been inspired by another famous tragedy, in this case, The Spanish TragedyRead More Comparing the Murder of the King in Hamlet, Richard II, Henry VIII, Macbeth and Julius Caesar2786 Words   |  12 PagesMurder of the King in Hamlet, Richard II, Henry VIII, Macbeth and Julius Caesar  Ã‚     Ã‚  Ã‚   Kings are everywhere in Shakespeare, from Hamlet to Richard the Second, from Henry the Eighth to Macbeth; many of the plays contain a central element of a king or autocratic head of state such as Julius Caesar, for example. 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Peer-to-Peer Learning for Scotsman Andrew - myassignmenthelp

Question: Discuss about thePeer-to-Peer Learning for Scotsman Andrew. Answer: Introduction Peer teaching is not a whole new idea. This may be traced back to the Aristotles use of the archons, or perhaps the student leaders (Bichy O'Brien, 2014). Peer learning was initially regarded as the theory by the Scotsman Andrew in 1975 and this was later implemented in the English as well as the French schools in the nineteen century (Bichy O'Brien, 2014). Over the last thirty years now the peer teaching has increased on its popularity in the alignment with the mixed capability grouping in the k-12 schools along with a vested interest in a lot more financially efficient methods for teaching. The term peer learning remains abstract. The sense in which we use it here highlights a two way, reciprocal learning activity. It should be mutually beneficial and also involve the sharing of the knowledge, ideas as well as experiences between the students. It could describe a way of moving beyond the aspect of independence or mutual learning (Kirkwood Price, 2005). In this research, it will describe how the peer to peer learning could promote the independence of the student and how well they have been able to utilize the experiences of the fellow students. The peer to peer learning helps the learners to be able explain on the ideas to the others as well as participate on the activities which they could learn from the fellow students (Brill, 2016). The students are able to develop on their skills when it comes organizing as well as planning on their learning activities, working collaboratively with the other peers (Brill, 2016). Peer learning has become an increasingly aspect to many courses, and it has been used in various contexts as well as disciplines. The prospective of the peer to peer learning is starting to be realized , yet the examination of the way to which it has been utilized in the existing courses clearly highlights there are practices which are often introduced in ad hoc way , without very much consideration to the implications ( Casey Wells , 2015 ) . When these kinds of practices are employed unsystematically , the student unfamiliar with this method could become baffled in relation to the things they are entitled to be undertaking , they miss on the possibilities for learning altogether, and they can fail to build the skills that are anticipated from them (Casey Wells, 2015). Most of the peer to peer learning usually occur informally without the involvement of the staff and the students who are already are an effective learners would benefit disproportionately. When there is a formalized peer to peer learning to the student it could help them promote their independence. At the time when the learning institution resources have been stretched and the demands upon the tutors has increased, it provides the student the opportunities of learning with each other (Higgins, Reeh, Cahill Duncan, 2015). It offers them a much considerably more practices as comparison to the traditional teaching and the learning techniques which is taking responsibility for their own learning and generally, learning how to learn. How peer to peer promote student independence The peer to peer learning has been able to promote the student independence in a number of ways. One way is that it has provided the students with the opportunities to self-monitoring themselves. The aspect of the self-monitoring highly depends on two processes when it comes to the establishment of the goals as well as receiving of the feedback from the others and from oneself (Comer, Clark Canelas, 2014). It is possible to encourage the student to self-monitor through helping them in the development of their use of the self as well as the peer assessment to be able to highlight whether the strategies they were using if they are effective when it comes to achieving of their learning goals (Casey Wells, 2015). Another way it helps in achieving the student independence is that it offers models of the behavior. Through peer to peer learning other students encourage others on how they could model on their model. An example, the students can show each other how to categorize information to be able tom make it easier to remember. Peer learning has been found to help develop communication among the students which has included the language focused on the learning (Casey Wells, 2015). This has been found to help the students to become much more aware of the steps which are involved in the learning, understanding on their own learning styles as well as helping the students to share their thinking. The peer learning has provided scaffolding strategy which entails the supportive structure which is provided by skilled individuals, such as other students that has aided the students in their learning. This technique helps the students to transfer responsibility to one another by step by step (Comer, Clark Canelas, 2014). Peer learning helps to develop an effective classroom discourse, where by asking the higher order, open ended question as well as responding the flexibility to the responses of the students so as to enhance and promote thinking along with the problem solving skills and a deeper understanding. Through peer to peer learning it has helped in encourage collaborations (Dalsgaard, 2014). As the fellow student it is important to give ones students with the regular opportunities to be able to complete the quality, small group tasks as well as encourage them to learn from one another and be able to develop their own independent ideas, rather than always looking for the ans wers. How students utilize experience of fellow students. When the student help other student to learn it is a powerful tool useful in classroom. The students could utilize the others experience and be able to achieve the content focused as well as process oriented goals, both of which are significant when it comes to learning success (Purser, Towndrow Aranguiz, 2013). According to research, it has showed that cooperative learning could help to improve on the achievements of the students, persistence as well as attitudes (Casey Wells, 2015). The collaboration with the fellow students could increase on the motivation and helps the student to be able to take responsibility for their own along with the peer learning. Student could learn from the others experiences such as the challenges they had previously faced and read on how they overcame them could help them with the reassurances and the support. They are able to learn what the shortcomings which their colleague encountered were and how they were able to overcome some of them and the method they utilized. Another way the student could utilize on the experiences of the other is on how to make better decision (Kirkwood Price, 2005). The student can see how other look at things in different perspective, constructive deliberation as well as the critical analysis which could result to much better decision solutions as well as performance. The experience of the fellow students could help a student to learn content and master the materials (Roehl, Reddy Shannon, 2013). Whether one is working on a problem or even answering of the questions in regards to reading, discussing of the case studies when the student work together in content, they are able to learn the basics and this could be helpful when it comes to learning various concepts from one another (Roehl, Reddy Shannon, 2013). The reason as to why they learn is much pretty straightforward when the student work with the content especially in the group which they are figuring on things for themselves. When one learns from the experience of one another, it is possible to apply on those concept they used and apply to a given situation that could be much similar to the one which one encounters (Brill, 2016). Moreover, they are able to make better decisions when it comes to solving various shortcomings. Conclusion As highlighted in the research, it is important to recognize that the peer learning has not been a single practice. It has covered various activities that could be combined with the others when it comes to ways which suit the needs of a given course. The students could learn a lot through explaining on their ideas to the other colleagues and at the same time participating in the activities which they have been able to learn from their peers. Additionally, peer to peer learning has promoted the development of the skills especially in planning, organization along with the learning activities, collaborating with the others as well as evaluating on their own learning. In this research, it has examined in details how the peer to peer learning has been able to promote on the independence of the students. Moreover, the research has also highlighted how the students can utilize the best experience of the fellow students. References Bichy, C., O'Brien, E. (2014). Course Redesign: Developing Peer Mentors to Facilitate Student Learning. Learning Assistance Review (TLAR), 19(2). Brill, J. M. (2016). Investigating peer review as a systemic pedagogy for developing the design knowledge, skills, and dispositions of novice instructional design students. Educational Technology Research and Development, 64(4), 681-705. Casey, G., Wells, M. (2015). Remixing to design learning: Social media and peer-to-peer interaction. Journal of Learning Design, 8(1), 38-54. Comer, D. K., Clark, C. R., Canelas, D. A. (2014). Writing to learn and learning to write across the disciplines: Peer-to-peer writing in introductory-level MOOCs. The International Review of Research in Open and Distributed Learning, 15(5). Dalsgaard, C. (2014). Students' use of Facebook for peer-to-peer learning. In Proceedings of the9 th International Conference on Networked Learning, NCL (pp. 95-102). Higgins, B., Reeh, M., Cahill, P., Duncan, D. (2015). Supporting Early and Ongoing University Student Experiences Through Academic Skills AdviserServices. Journal of the Australia and New Zealand Student Services Association. Kirkwood, A., Price, L. (2005). Learners and learning in the twenty?first century: what do we know about students attitudes towards and experiences of information and communication technologies that will help us design courses?. Studies in higher education, 30(3), 257-274. Mackenzie, S., Gabites, B., Briggs, A. R., McIntosh, J., Shelley, J., Verstappen, P. (2017). Teacher leadership report: How student-led pedagogy in modern learning environments (MLEs) can improve literacy learning. Journal of Educational Leadership, Policy and Practice, 32(1/2), 62. Purser, E. R., Towndrow, A., Aranguiz, A. (2013). Realising the Potential of peer-to-peer learning: Taming a MOOC with social media. Roehl, A., Reddy, S. L., Shannon, G. J. (2013). The flipped classroom: An opportunity to engage millennial students through active learning. Journal of Family and Consumer Sciences, 105(2), 44.

Marketing Strategy Models, Tools and Techniques

Introduction Marketing refers to the activities and procedures used in developing, conveying and exchanging various offers that are valuable to the targeted population. Thus it helps in formulating strategies that facilitate sales and business development.Advertising We will write a custom report sample on Marketing Strategy Models, Tools and Techniques specifically for you for only $16.05 $11/page Learn More This paper focuses on two marketing strategies namely, blue ocean strategy and guerilla marketing. It also analyzes two marketing tools namely, the â€Å"porter’s diamond model for competitive advantage† and BCG matrix analysis. The objectives and applications of these concepts will be illuminated in the paper. Blue Ocean Strategy Definition This is a strategy â€Å"that enables firms to realize high growth and profits by creating new demand in an uncontested market space† (Kim Mauborgne 2005, p. 4). The market that is yet to b e discovered is thus referred to as the blue ocean. The existing markets that are characterized by competition are referred to as the red oceans. There are enough growth opportunities in the blue ocean due to lack of competition. The blue ocean strategy is based on three concepts namely, â€Å"value innovation, tipping point leadership and fair process† (Kim Mauborgne 2005, p. 4). Objective The main objective of this strategy is to help firms to identify new market space. This enables them to eliminate the risk associated with cutthroat competition associated with existing markets (Kim Mauborgne 2005, p. 5). Implementation steps The implementation of this strategy is based on six principles. The first four principles deal with the development of the blue ocean strategy and can be explained as follows. Formulation of the blue ocean strategy is based on the concept of value innovation. Value innovation is â€Å"the simultaneous pursuit of differentiation and low cost† (Kim Mauborgne 2005, p. 6). The first principle involves reconstructing the boundaries of the market (Kim Mauborgne 2005, p. 47). This means that the firm moves from the red ocean to the blue ocean. This transition is illustrated in figure 1. It is the first stage in formulating the blue ocean idea. The transition involves considering six options referred to as the six paths.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The options include identifying new opportunities â€Å"across the industry, buyer groups and strategic groups† (Kim Mauborgne 2005, p. 48). For example, the firm can identify a need that has not yet been satisfied in the market. The other options involve identifying opportunities â€Å"across time, scope of product or service offering and functional-emotional orientation of the industry† (Kim Mauborgne 2005, p. 49). â€Å"Focusing on the big pictureâ €  (Kim Mauborgne 2005, p. 81) is the second principle. This is the planning stage and is achieved through the four action framework. The application of this framework is illustrated in figure 2 and can be explained as follows. The first element involves creating new factors that do not exist in the industry. For example, a new product that satisfies an existing or an emerging need. The second element involves identifying the most valuable needs or factors and satisfying them through superior services or products. An example of this element will involve focusing on superior products by significantly improving their quality. The third element is characterized by the identification and elimination of the factors or needs that are no longer relevant in the industry (Kim Mauborgne 2005, p. 92). For example, product features that are no longer useful to customers can be eliminated. Finally, the firm is expected to indentify and reduce the factors that should be maintained below the industry level. For example, the price can be maintained at below the industry level in order to facilitate market penetration. These elements facilitate the process of value innovation. The third principle involves creating new demand. This involves aggregating demand by focusing on the commonalities of noncustomers. Getting â€Å"the strategic sequence right† (Kim Mauborgne 2005, p. 117) is the fourth principle. The strategic sequence refers to the manner in which the blue ocean idea should be executed in order to ensure stable and consistent growth. Thus the firm must properly address the utility and cost concerns. Besides, it must formulate effective pricing policies and meet the adoption requirements in order to realize a feasible blue ocean strategy. The fifth and the six principles deal with the implementation of the blue ocean strategy. The fifth principle involves surmounting the organizational barriers. It is based on the concept of tipping leadership which deals w ith the management of organizational risks. The organizational risks that should be addressed at this stage include â€Å"cognitive, motivational and resource risks† (Kim Mauborgne 2005, p. 147). The last principle involves incorporating the execution into the strategy. It is based on the concept of fair process which addresses management risks such as attitudes. It helps in ensuring cooperation at the implementation stage.Advertising We will write a custom report sample on Marketing Strategy Models, Tools and Techniques specifically for you for only $16.05 $11/page Learn More Example The mobile phone money transfer services in East Africa can illustrate the strategy. The low segment of the market had been taken for granted by local banks in the region. Thus Safaricom, the dominant mobile phone services provider, looked across its product line and consumer groups and identified the opportunity. It was the first firm to launch mobile phone money transfer services (blue ocean idea) in partnership with banks in the region (Safaricom 2011). It also targeted the low income earners who had no bank accounts. Due to the value added by the new service, the firm’s customer base tripled in one year. Strengths and Weaknesses The strategy has two strengths which are as follows. First, it provides consistent and reproducible procedures that can be used by all firms to formulate a blue ocean strategy (Welhrich 2010, p. 125). Second, its tools are visual oriented and this facilitate clear understanding of the concepts. The main weakness of the strategy is that it does not emphasis the role of brand and communication. It assumes that value innovation is realized automatically (Welhrich 2010, p. 126). However, this might not be the case due to external factors such as legal requirements. Guerilla Marketing Definition This is a â€Å"form of marketing which relies on the use of innovative, unexpected and quirky techniques to familiar ize people with a brand† (Levinson 2005, p. 5). Thus it is an unconventional marketing strategy that depends on time, energy and creativity instead of financial capital. Objective The objective of guerilla marketing is to gain publicity through unconventional marketing methods (Levinson 2005, p. 10). Thus it focuses on the formulation of a unique and engaging marketing strategy. This helps in attracting and retaining customers. Implementation Steps Guerilla marketing is meant for the small or medium sized firms. However, the large sized firms can also use it to market their products. It can be implemented as follows. The first step involves setting the marketing objectives. Under normal circumstances, the main objective should be to get as many referrals and transactions as possible from the existing clients.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketer should also aim at cooperating with his competitors instead of outperforming them. The second step involves formulating the marketing strategy. The marketing strategy should be â€Å"based on human psychology† (Jay Jannie 2007, p. 13) and informed by creative and unique ideas. The third stage involves selecting the marketing communication channel. A number of channels should be used in order to maximize results. The marketer’s messages should target individuals in order to engage the customers effectively (Levinson 2005, p. 37). Modern technology such as the internet should be used to enhance effective communication (Baltes Leibing 2007, vol.109, pp. 46-55). Planning for the implementation is done in the fourth stage. The plan should focus on time, energy and creativity instead of financial resources. This is followed by the implementation of the marketing plan which involves rolling-out the marketing campaign using the chosen communication channels. The final stage involves measuring the success of the strategy. In this case, profit is the main success indicator. Example An example of guerilla marketing involves a video advert that does not conform to the usual procedures. For instance, the advert can be made unique by defying the recommended color choices, contrast and the balance between pictures and words. Another example involves issuing free samples to the public. Strengths and Weakness The main advantage of guerilla marketing is that it requires little resources but maximizes results (Levinson 2005, p. 56). It also helps companies to establish long-term relationships with their clients since it focuses on individuals. The main weakness of the strategy is that profits might not be the best measure of success (Levinson 2005, p. 67). This is because a rise in profits could be as a result of any other factor such as improvement in efficiency instead of the effectiveness of the marketing strategy. Porter’s Diamond of Compe titive Advantage Definition This is a framework that illustrates the â€Å"manner in which an organization’s ability to create competitive advantages at the international level is influenced by its home base† (Walker 2003, p. 117). The base (country) is associated with the factors that enable or prevents a firm from creating competitive advantages in the global market. Objective The objective of this technique is to provide the information that is needed to identify the available resources and how to develop them in order to create advantages (Walker 2003, p. 120). The information also influences the innovation process. Implementation Steps According to Porter, a country’s competitiveness is determined by four factors namely, â€Å"firm strategy, structure and rivalry, demand conditions, related and supporting industries and factor conditions† (Morschett, Schramm Zentes 2010, p. 78). The interrelationship between these determinants is illustrated by figu re 3 (the diamond) and can be explained as follows. Factor condition is the first element on the diamond. According to this element, a nation usually generates its own factors of production. The impotence of these factors depends on the degree to which they are developed and used in a country. The shortage of the factors thus necessitates innovation (Walker 2003, p. 145). In the context of marketing, this element helps in planning for resource allocation. For example, a firm in a country with cheap internet technology will focus on e-marketing in order to reduce costs. The demand condition is the second element. In this case, local firms will be more interested in a product than foreign firms if the demand for that product is higher in the domestic market as compared to the overseas market. Thus competitive advantages are created when the product is exported. A â€Å"strong trend setting local market helps local firms anticipate global trends† (Walker 2003, p. 158). This is b ased on the fact that the local market has a greater potential to determine the ability of the firms to identify customer’s needs as compared to international markets. Thus this element helps a firm to understand the demand for its products in order to formulate the right marketing strategy. The third element relates to the effect of the related and supporting industries. According to this element, firms will benefit from relatively cheap and innovative inputs if the supporting industries in the domestic market are competitive. This effect is reinforced if there is a strong competition among suppliers at the international level (Morschett, Schramm Zentes 2010, p. 97). â€Å"Firm strategy, structure and rivalry† (Walker 2003, p. 171) is the last element. It relates to the management style and the manner in which companies are organized. This determines the work morel and the operation of the firms. Thus a country whose business laws support an effective company structu re will have more advantages. Figure 3 indicates that the four factors are interdependent. For instance, innovation can not be realized due to factor disadvantages in the absence of rivalry. The role of the government is to encourage firms to be more competitive. It does this through regulation and facilitating the creation of factors of production. Example The Japanese motor industry illustrates the application of this technique. Car manufacturers from Japan have dominated the global car industry due to the following advantages. Factor condition is represented by the large number of highly skilled mechanical engineers in the country. The demand condition in the country is characterized by â€Å"a demanding market due to the written language† (Sally 2005, vol. 10, pp. 341-356). There is a large number of supporting as well as related industries that supply car parts at low costs and high quality. Rivalry in the country’s car industry led to innovation as well as cost r eduction. Finally, the government supports the industry through incentives such as tax holidays. Strength and Weaknesses The main strength of the strategy is that it provides a comprehensive analysis of the factors that determine the competitiveness of a firm at the international level (Walker 2003, p. 25). The information provided by this analysis informs the process of formulating the marketing plan. The disadvantage of the strategy is that it focuses only on the industry. It ignores the contributions of individual firms in regard to the process of creating competitive advantages. BCG Matrix Analysis Definition This is a marketing tool â€Å"that uses a chart to analyze the performance of products or business units† (Kurtz Snow 2009, p. 65). The analysis focuses on the market share as well as the growth rate associated with a brand or a business unit. Objective The main objective of the BCG matrix analysis is to provide the information that is needed when allocating resour ces. It enables managers to identify the brands that should be funded and those that should be eliminated (Kurtz Snow 2009, p. 71). Implementation Steps The BCG matrix is illustrated by figure 4. Drawing the graph is the first step in using the technique. The graph is then used to rank the â€Å"products or business units according to their market share and growth rates† (Grant 2005, p. 488). The circles on the graph (figure 4) represent the products. The size of the circle corresponds to the product’s market share. The graph (figure 4) is divided into four parts which can be explained as follows. The cash cow represents the brands whose market shares are high (Grant 2005, p. 488). Besides, the industries of such brands are characterized by a slow growth rate. The revenue generated by products in this category exceeds the amount needed to sustain the firm. This means that such products are profitable and every firm strives to own them. The dogs represent products asso ciated with â€Å"low market share in a mature and slow-growing industry† (Grant 2005, p. 489). Products in this category are only capable of breaking-even. This means that the revenue they generate is hardly enough to sustain the firm. Thus they should be sold since they lower returns on assets. Question marks denote the products associated with rapid growth and thus maintaining them requires a lot of financial resources. The products in this category do not generate a lot of revenue since their market share is low. They are expected to attain the â€Å"status of cash cows if the market growth rate declines† (Kurtz Snow 2009, p. 92). Stars denote products whose market shares are high and their industries are characterized by rapid growth. They usually attain the status of cash cows when the growth declines (Kurtz Snow 2009, p. 93). Example The British Airline illustrates the application of BCG matrix analysis. The company has four product lines namely, long-haul fli ghts, regional flights, domestic flights and mail services (British Airways 2011). Regional flights (within Europe) accounts for 70% of the firm’s revenue (British Airways 2011). This is therefore the cash cow since the industry is also mature. The long-haul flights market (intercontinental) is mature and dominated by major airlines such as Lufthansa. British Airways’ market share is thus low (British Airways 2011). Consequently, the firm discontinued some of its long-haul flights and opted for an alliance with American airlines in order to connect its passengers to the discontinued routes. The long-haul flights are thus classified as dogs. British Airways being the largest airline in UK has the largest market share in the domestic aviation industry. The industry is growing rapidly as more firms join it. Thus the domestic flights are classified as stars. The mail services are classified as question marks. This is because even though their market is growing rapidly, the cost of offering the services is high due to the rise in fuel prices. Strengths and Weaknesses The main strength of the BCG strategy is that it facilitates rational allocation of resources. Such allocations are based on the performance of a product line. However, the strategy is associated with two weaknesses which are as follows. First, it only concentrates on â€Å"market share, industry growth rate and profitability† (Grant 2005, p. 489). Thus it ignores other aspects of the industry such as competition. Second, it is not very accurate since ranking of the products is done subjectively. Appendix Figure 1 This figure illustrates the factors that facilitate the transition from the red ocean (marked red) to the blue ocean (marked blue). The factors that facilitate this transition are listed in the white region (Kim Mauborgne 2005, p. 4). Figure 2 This figure illustrates the framework for achieving value innovation that is denoted by the new value curve (at the center) (Kim Mauborgne 2005, p. 4). Figure 3 Porter’s diamond This figure shows the interrelationship between the factors that determine the competitiveness of a country (Walker 2003, p. 117). Figure 4 BCG matrix analysis This figure illustrates how the performance of products is analyzed according to their market share and growth (Kurtz Snow 2009, p. 91). References Baltes, G Leibing, I 2007, ‘Guerilla marketing’, New Library world, vol. 109, no. 2, pp. 46-55. British Airways 2011, Annual reports, https://www.britishairways.com/travel/home/public/en_ua. Grant, R 2005, Contemporary strategy analysis, John Willy and Sons, New York. Jay, L Jannie, L 2007, Startup guide to guerrilla marketing, Entrepreneur Press, London. Kim, C Mauborgne, R 2005, Blue ocean strategy: how to create uncontested market space, Harvard Business School Publishing, New York. Kurtz, D Snow, K 2009, Contemporary marketing, Cengage Learning, New York. Levinson, J 2005, Guerilla marketing during tough times, Morgan James Publishing, Boston. Morschett, D, Schramm, H Zentes, J 2010, Strategic international management, Gabler Verlag, London. Safaricom 2011, Products, https://www.safaricom.co.ke/. Sally, S 2005, ‘Does Porter’s diamond hold in the global automobile industry?’, Advances in Competitiveness Research, vol. 10, no. 3, pp. 341-356. Walker, G 2003, Modern competitive strategy, McGraw-Hill, New York. Welhrich, H 2010, Management, McGraw-Hill, New York. This report on Marketing Strategy Models, Tools and Techniques was written and submitted by user Juan V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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